This Privacy Policy describes how Unlocked Madrid collects, uses, and protects personal information when you use this website or book a service, in accordance with the General Data Protection Regulation (EU Regulation 2016/679).

1. Data Controller
Arturo Solana Caro
Email: support@unlockedmadrid.com
Address: Calle de Alcalá 54, 4º izquierda, 28014 Madrid
Legal jurisdiction: Spain

2. Personal Data We Collect

We collect personal information only when necessary to deliver our services or respond to inquiries.

We may collect:

• Name and contact details (email, phone)
• Booking information (selected tours, dates, group size)
• Billing address (if required by the payment processor)
• Form submissions (name, email, and message)
• Website usage data via analytics and cookies

We do not collect sensitive data (e.g. health, ID numbers, or biometrics).

3. How We Use Your Data

We use your personal data for the following purposes:

• To confirm and manage your tour bookings
• To send transactional emails (e.g. confirmation, reminders, cancellations)
• To respond to contact form submissions
• To analyze website usage and improve our services
• To display personalized advertising (with your consent)
• To comply with legal obligations (e.g. invoicing)

4. Legal Basis

We process your data under the following legal bases:

• Performance of a contract (when you book a tour)
• Your explicit consent (when opting into marketing or cookies)
• Legal compliance (e.g. tax obligations)
• Legitimate interest (e.g. analytics, fraud prevention)

5. Sharing of Data

We share data only with trusted service providers required to operate the business:

• Stripe (payment processing)
• Google (Analytics, Ads) – for website usage and advertising tracking
• Facebook (Meta Pixel) – for remarketing ads
  All third parties comply with GDPR or offer equivalent protections (e.g., under EU-U.S. Data Privacy Framework or SCCs).

We do not sell or rent your personal data to third parties.

6. Marketing & Communication

We currently send only transactional emails related to your booking.

7. Cookies & Analytics

This site uses cookies to provide essential services and improve your experience. These may include:

• Functional cookies (e.g. session management)
• Analytical cookies (Google Analytics)
• Marketing cookies (Meta Pixel, Google Ads)

You will be asked to accept or reject non-essential cookies when you first visit our website. You can also change your preferences at any time.

8. Data Retention

We keep your personal data for a maximum of 1 year after your last interaction or booking, unless required longer for legal/accounting purposes.

Email logs and booking data may be stored securely for auditing or tax reporting, in compliance with Spanish law.

9. Your Rights

As a data subject under the GDPR, you have the right to:

• Access your data
• Request correction or deletion
• Object to or restrict processing
• Withdraw your consent at any time
• File a complaint with a Data Protection Authority (in Spain: AEPD)

To exercise your rights, contact us at: support@unlockedmadrid.com.

10. Policy Updates

This policy may be updated periodically. The most current version will always be available on this website.
Last updated: 24/04/2025